Talkin’ Turquoise

Videos are an essential tool for businesses to get their message out, but we know that the video production process can feel a bit intimidating. Today, in Part Two of our three-part series on video production, we’ll explore and explain what you can expect when you step in front of the camera, with the help of our talented video team.

With You Each Step of the Way

As we mentioned in Part One of this series, pre-production and pre-interviews are key to helping everyone feel prepared before filming.

We get it – being on camera can make anyone feel a little nervous, but that’s completely normal! No need to get everything perfect on the first take. Kelli Warner, a former professional broadcast journalist and the vice president of our video department, leads most of our on-camera interviews.

“It always takes people a little bit of time to get into the swing of things,” Kelli says. “I try to put them at ease by telling them that we’re just going to have a conversation. Everything can be smoothed out in post-production – editing is our friend!”

Our senior photographer, Jacob Pace, and Ben Burchfield, our videographer, work to keep things light and comfortable for everyone in front of the camera. They handle all the lighting and equipment and make sure everyone enjoys the experience.

“We keep it warm and casual,” Jacob says. “We want to take the edge off.”

We start with some easy conversation, ask about breakfast, get the subject to say and spell their name, do a sound check, and ease into the interview to create what is called A-roll footage, he says.

“Our pre-production process helps us get to know everyone ahead of time,” Kelli adds. “It really helps make the filming feel more comfortable.”

A-roll is the primary footage, typically consisting of the main content of the video, such as interviews, dialogue or the main action. It drives the story forward and conveys the main message.

Multiple Filming Locations

The interview is just one part of the video process. We often follow clients in their natural environment, capturing extra footage (also known as “B-roll”) to make the final video even more dynamic.

B-roll is supplementary footage that supports and enhances the A-roll. It includes background shots, cutaway scenes or any footage that visually complements the main content. B-roll is often used to cover edits in the A-roll or add visual interest, such as shots of a location, products or actions relevant to the story.

B-roll might include shots of your business exterior, products being made or your goods on display. For profile videos, we may film you interacting with your team, clients or customers, or out and about doing your thing. We plan all of this in advance during pre-production.

“We need to stay agile and on the go during B-roll filming,” Jacob says.

Having Client Representatives on Scene

In addition to the on-camera talent, we often invite client representatives to join the filming process as collaborators.

“We love having the client involved during filming,” Kelli says. “On successful productions, we like having someone review footage as we shoot. They might spot things we miss.”

This can help address any questions or concerns on the spot, saving both time and money in the long run. “We want our clients to feel like they have a seat at the table throughout the entire process,” Kelli adds.

Find Out More

If you’re interested in learning more about the video production process, check out Parts One and Three of our three-part series:

• In Part One, we cover the full video process, from pre-production to the final product.
• In Part Three, we’ll dive into how and why you should and the benefits that video can bring to your business.