Perhaps you’re interested in promoting an event, or maybe someone at your organization has unique expertise or an interesting story to tell. There might also be a time when your company is facing a public crisis and there’s a need to respond.

We’ve all been there before – caught up in writing that last-minute email before rushing off to tackle something else on the work to-do list. Hit SEND and move on, right? Not so fast. Writers and editors know that those last minutes are the best time to fix potentially embarrassing, simple grammatical errors.

We’ve all been told that you have to start young, specialize quickly and get in 10,000 hours of practice or you will not succeed. Yo Yo Ma starting to play the cello at age 4. Tiger Woods showed interest in golf at 6 months old and won the Masters for the first time at age 21. Prodigies, however, are the outliers of those who achieve success, not the rule, says David Epstein, author of the book “Range: Why Generalists Triumph in a Specialized World.”