Talkin’ Turquoise

At Turell Group, we help clients like Overleaf Lodge & Spa in Yachats with integrated marketing campaigns that include web advertising, blogs, email, photography, video, social media and more.

Do your marketing efforts feel disconnected? Maybe your social media looks great, but it doesn’t quite match the messaging in your latest email campaign or your website.

Delivering a consistent brand voice can be a challenge. When your messages are scattered, you’re not just confusing customers — you’re missing opportunities.

At Turell Group, we solve this. We use integrated marketing to unify your storytelling, ensuring your marketing dollars work harder to grow your brand.

What is Integrated Marketing?

Integrated marketing is about building successful relationships, both within and outside your organization. To be successful, integrated communications require a commitment to collaboration.

At its core, integrated marketing means ensuring all your marketing efforts — from advertising and PR to social media — are telling the same unified story across multiple channels to achieve a single, clear goal.

Advantages of Integrated Marketing

Using integrated marketing strategies can heighten brand awareness. By spreading your message simultaneously, on-point across several platforms, you connect with your audience from coordinated, complementary angles.

Consistent messaging reinforces brand recall and recognition. Integrated campaigns also create a stronger emotional connection with your audience, leading to increased brand loyalty and advocacy.

Examples of Integrated Marketing in Action

How might integrated marketing work? Say a company is launching a new product. After researching and surveying the market to develop a targeting strategy, the company could use a combination of paid advertising, organic social media, public relations efforts and direct marketing to create a buzz around a product launch and drive sales.

Social media can help drive traffic to a product page for customers to learn more. An email campaign can target customers who have shown interest. Blog posts and articles — especially those published by third parties — can generate positive media coverage, help drive traffic and build credibility. The goal and result is a powerful, multi-pronged launch that exceeds sales goals.

A nonprofit organization, on the other hand, could use integrated marketing to raise awareness about a cause and solicit donations using a combination of email marketing, social media campaigns and public service announcements. They might use social media to promote an event, follow up with an email and send a thank-you letter. This coordinated approach helps build a stronger connection with donors.

Our Team is Ready to Help

Executing a true integrated strategy takes a team of specialists. Our full-service team of graphic designers, photographers, videographers, writers, researchers, web designers, social media managers are the experts you need.

Together, we’ll build a multi-channel marketing strategy that delivers your message in ways that reach your target audience, from social media and ad networks to broadcast media and in-person events.

We can also develop customized landing pages or an entire website to elevate your organization and your customer’s brand experience, featuring professional photography and expertly crafted videos.

Ready to build a cohesive marketing strategy that delivers clear results?

Contact us to get started!