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AI-powered tools have quickly become a game-changer for businesses, but are they reliable enough to help your organization accomplish tasks more efficiently?

AI can help put together reports, product descriptions and more—the uses are endless. It can also help with customer support, doing things like answering basic queries, tracking orders and analyzing feedback.

Let’s review a few pros and cons of using AI for business and discuss some best practices for getting the most out of it.

Pros

Speed: This is one of the most obvious advantages of using AI programs. For example, tools like ChatGPT and Jasper can generate articles, blog posts, and marketing copy almost instantly. Image generators like DALL-E and Canva can quickly produce images from text prompts.

Efficiency: With the ability to quickly generate results, AI can improve the efficiency of many tasks. AI excels in creating consistent, standardized content at scale, such as product descriptions or customer service emails.

Research: AI is very useful in helping with research, instantly compiling information across a vast range of websites. It can help with market research—analyzing customer interests and competitors’ offerings—as well as pricing, products and supply chains, to name a few.

Savings: Using AI tools to generate basic content can potentially reduce the need for outsourcing or hiring additional staff.

Cons

Accuracy: While AI can help minimize human errors in some ways, it can also introduce mistakes. It can produce different answers depending on how questions are asked or if the resources it is depending on has conflicting, outdated or biased information. It can also misunderstand nuanced statements. Because of these shortfalls, it’s important to have a real human cross-check the results and review the sources for reliability.

Lack of Original Ideas: Because AI depends on information already produced on the internet, it won’t produce new ideas. The invention of any truly original work still requires a human.

Effect on Branding: Over-reliance on AI can dilute your brand perception. Authentic images that reflect your brand are much more likely to make a stronger impact than those produced by AI.

Security Risks: Uploading sensitive data into AI platforms can potentially expose your business to data breaches, especially if the platform lacks proper encryption or security precautions, so be careful about what you choose to share.

Best Practices

Given the advantages and potential drawbacks, is AI worth it? In a word, yes, it can be a very useful tool, if you don’t depend on it to produce finished products.

AI does a good job introducing a subject, be it research into products or market segments or trends. It’s a good starting place, but always verify its suggestions with research done on your own or in consultation with a research firm.

The same goes for developing new concepts. AI can be a great tool for brainstorming, whether expanding on existing ideas or generating new ones altogether.

Once you have a document prepared, AI can also be helpful in the review process. If a business document isn’t of a sensitive nature, use AI as a helpful check for errors and to improve structure.

Try It Out

AI can help businesses simplify many tasks, improve efficiency and reduce costs. By using it strategically—whether for research, content generation or error-checking—you can boost productivity without sacrificing quality.

Consider experimenting with different AI tools and integrate them into your workflow to see the benefits for yourself.

And of course, for a professional touch, original work and content customized to your particular needs, contact us here at Turell Group to take your marketing efforts to the next level!