Community Research

Thank you for your interest in Turell Group’s ongoing community research. Your opinions and perspectives are important, and we look forward to learning from you.

Our community: Most of Turell Group’s research is community focused and related to Eugene-Springfield, Lane County, the Oregon Coast, and occasionally southern and central Oregon.

How it works: Every few months, we will send out a short survey to interested participants. Each survey will take only a few minutes to complete. Occasionally, we will have longer surveys, but none should take longer than 10 minutes. We also host occasional in-person or online focus groups. We will contact you about focus group opportunities as they arise.

You’ll make a difference: Turell Group is focused on making our corner of the world a better place. For every survey you complete, we will make a donation to a local nonprofit mentioned in the survey.

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Have a question about a survey? Want to suggest a nonprofit you would like us to consider as a donation recipient? Have an idea for a question you want us to potentially include in an upcoming survey? Let us know here.

TG Community Research Results

Travel and Events Close to Home
We asked our Lane County community about activities, adventure, and travel here in Lane County. This is what we learned.

What to Do and Where to Find Ideas
Most people get ideas or information about activities, adventure, and travel from friends or colleagues (80%), by conducting an online search for information (71%), and on social media (70%).

The three top resources participants recommended to find venues, events, calendars, things to do or places to stay in Lane County are Eugene Weekly, social media sites like Facebook, and Travel Lane County’s Eugene Cascades and Coast website.

The most recommended annual event or festival for locals or visitors to attend is the Oregon Country Fair, and the most recommended favorite activities are:

  • Experiencing Lane County’s many outdoor scenic spots and adventures, including the Oregon coast, waterfalls, Spencer Butte, hiking, fishing, and camping.
  • Exploring the Oregon coast.
  • Exploring community holiday and farmers’ markets.
  • Checking out live music, theater, and shows.
  • Sampling the food, wine, and brews of local restaurants, vineyards, and breweries.

Takeaways:
While finding and sharing information has shifted online, encouraging people to share what they love by talking about it or posting on their social media can also be an effective strategy.

Promoting activities in local print outlets is still effective, as is sharing information about upcoming events with Travel Lane County. Sign up for Travel Lane County’s weekly email, with information on what’s happening in Lane County, on Travel Lane County’s website at https://www.eugenecascadescoast.org/events/events-this-week/#email.

Where to Go and Stay
Top destinations of locals for a getaway or staycation are Florence, Eugene, and the McKenzie River area. Most locals stay in a hotel or motel room when traveling within Lane County (64%), with a smaller amount using short-term vacation rentals (47%), or tent or RV camping (42%).

For a get-away or a staycation in Lane County, locals recommend staying in Florence or the Oregon coast, with Driftwood Shores being a favorite place to stay. In addition, locals recommend staying in Eugene and named Inn at the 5th, Graduate Eugene, and The Gordon Hotel as great places to stay.

People who live in the area would most like to learn more about eastern Lane County, including Oakridge, the McKenzie River area, and the mountains and forests of the western Cascades. They are also interested in learning more about southern Lane County, including Creswell, Cottage Grove, and the Lorane Valley.

Takeaways:
Hotels and motels are still the main provider of accommodations and are an important industry in our community.

This survey was conducted in November 2023, with 140 respondents. Responses were solicited from people who have opted-in to Turell Group’s community research (37%), and who are from Lane Arts Council (40%), Travel Lane County (11%), and Turell Group (10%).

SEE COMPLETE RESULTS

Attending and Participating in Competitions
We asked our community if they attend or participate in competitions, tournaments or events (“competitions”) for youth or adults. These could range from youth sports like soccer or martial arts, to a band festival, to participating in or attending an adult basketball competition, track meet, or even a 5k or marathon.

For those who do attend or participate in competitions, they are:

  • Supporting or transporting youth (74%)
  • Attending adult competitions (74%)
  • Participating in adult competitions (27%)

Takeaway: Seating and parking for spectators is important for designing competition venues.

Most respondents are fine with a limited amount of travel for competitions (66%), but they would prefer to stay locally (68%).

Timing
While nearly all respondents participate in or attend competitions in the fall (92%) and spring (92%), a substantial percentage participate or attend in winter (78%) and summer (72%). Frequency of participation is evenly distributed among participants, from a few times a month to about once a year.

Takeaway: This community’s need for sports venues is substantial year-round.

Travel
When people travel, they stay overnight when the circumstances require it.

Those who travel, go:

  • About 50 miles or less (53%)
  • 50 – 100 miles (45%)
  • 100 – 200 miles (56%)
  • 200 – 500 miles (16%)
  • Over 500 miles (6%)

When they travel, they typically spend:

  • $0 – $99 (13%)
  • $100 – $249 (34%)
  • $250 – $499 (35%)
  • $500 – $999 (12%)
  • $1,000+ (6%)

The top 3 factors that influence their decision to stay overnight or not are:

  • Length or timing of competition (71%)
  • Distance (71%)
  • Cost of lodging or accommodations (59%)

Interest in more indoor competition space
Interest in additional indoor competition space is strong; it is very high for those who support youth in sports that compete indoors and for which costs are substantial.

Most people have some level of interest in developing more indoor competition space in our area:

  • Extremely interested (33%)
  • Very interested (24%)
  • Somewhat interested (32%)
  • Not so interested (7%)
  • Not at all interested (5%)

The likelihood of being extremely interested in developing more indoor competition space is statistically significant for those who:

  • Participate in competitions a few times a month,
  • Typically travel 100 – 200 miles for competitions,
  • Support or transport youth to basketball, track and volleyball competitions,
  • Support or transport youth and typically spend between $250 and $499 per trip.

Takeaway: Those whose time and pocketbooks would most obviously benefit from more local indoor competition space are most likely to advocate for it, while those who don’t see a direct benefit from indoor competition space may increase their support through greater awareness of how the larger community will benefit.

This survey was conducted June 2023, with 782 respondents. Responses were solicited from people who indicated an interest in participating in Turell Group’s community research, and people who were encouraged to take the survey by Travel Lane County and KidSports, with an incentive of a $1 donation per survey completed given to KidSports.

SEE COMPLETE RESULTS

Attending Arts and Cultural Events
We asked our community if they attend arts and cultural events, why or why not, and how they hear about these events. This is what we learned.

Arts Attenders
For those who attend arts performances, they attend because they:

  • Enjoy the experience (93%)
  • Believe the arts are important (65%)
  • Want to support artists (56%)

Takeaway: Creating an enjoyable experience is of utmost importance.

Their challenges in attending are:

  • They are busy (47%)
  • Cost of tickets (41%)

Non-Attenders
Those who rarely or never attend arts performances or events:

  • Are busy (59%)
  • Don’t find out about arts or cultural events (41%)

Everyone Is Busy
Everyone feels busy, both those who frequently or infrequently attend arts events (47%), and those who rarely or never do (59%).

Takeaway: Make it easy to take in an arts or cultural event by making them more convenient and accessible including times of days and locations.

Attending the 10×10
Among attendees of Hult Center for the Performing Arts 10×10 performances are those who frequently attend arts events (24%) or infrequently attend arts events (5%).

Takeaway: For encouraging art exploration, target those who are already engaged.

Where do people hear about arts performances or events?

  • Frequent attendees: Friends or Family (76%), Emails from venue (71%)
  • Infrequent attendees: Friends or Family (78%), Emails from venue (69%)
  • Rarely attend: Friends or family (67%), News Outlets (37%), Emails from venue (33%)
  • Never attend: Friends or family (75%)

Takeaways:

  • Incentivize people who attend arts to encourage friends and family to attend, including asking them to forward emails from the venue or artist.
  • When promoting arts events to those who don’t subscribe to emails, find them through news outlets and social media.

What is important in deciding whether to experience a new musician in a live venue?

  • Infrequent attendees: Time of performance (63%), Day of performance (61%), Cost of tickets (58%).
  • Rarely attend: Time of performance (52%), Day of performance (45%), Cost of tickets (45%)

Takeaway: The time and day of performance is critical. Venues may want to experiment and track attendance with different time and day of week combinations.

Cost of tickets
The cost of tickets is a challenge for:

  • People under 50 years old (52%)
  • Infrequent attenders (49%)
  • Never attenders (50%)

Age

  • Frequent: 50+
  • Infrequent and rarely: 30 – 64

Survey was conducted in March 2023, with 127 respondents. Responses were solicited from people who indicated an interest in participating in community research (17%), people who were encouraged to take the survey by the nonprofit who was the recipient of a donation made for every survey collected (53%), and those encouraged by Turell Group (30%). This is not a representative sample of the community.

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