Travel Lane County
Check off Your Adventure List Campaign
When Lane County’s destination marketing organization asked us to come up with an effective campaign to lure overnight guests to our area, we pulled up our hiking boots and did a collective heel kick. The campaign, “Check off your adventure list,” features hand-drawn icons that resemble doodles and a checklist of activities that someone might jot down when daydreaming about their next adventure. To inspire people to come here, we captured engaging faces in wonder-filled places and focused on some of the many iconic places and activities found in the Eugene, Cascades & Coast region. The campaign garnered a Gold Communicator Award of Excellence, judged by the Academy of Interactive & Visual Arts. The Award of Excellence is the highest honor given to those whose ability to communicate positions them as the best in the field.
Services provided: integrated campaign.