Oregon Cancer Foundation – Bras for Cause
Marketing, Digital, Communications
Bras for Cause is a grassroots campaign that brings levity to the serious subject of breast cancer. Held each October, during Breast Cancer Awareness Month, this fundraising event inspires participants to create fanciful bras that garner $1 votes, online and on site where the bras are displayed at Dandelion Flowers & Gifts, operated by the original founders of the event. In addition to planning and event coordination, we get media involved as both sponsors and participants – and they’re happy to do it because of the trifecta factor: it’s fun, there are stories to tell, and they consider it a public service. We manage media interviews with cancer survivors and ensure event coverage every step of the way. We also designed a new logo and all collateral pieces, as well as developed a dedicated website that tallies the votes. In the process, we help raise funds for and effectively shine a spotlight on the Oregon Cancer Foundation, which provides stopgap crisis funding for cancer patients in Lane County. It’s a win for everyone.
Services provided: branding, consulting, events, grassroots campaign, media relations, planning/strategy, publicity, public relations, social media, website.