Northwest Surgical Specialists
Marketing, Digital, Communications
We work closely with the caring and committed surgeons at Northwest Surgical Specialists to elevate the vital work they do to care for our community. Highly skilled and truly dedicated, the Northwest Surgical Specialists team needed a more cohesive look and feel that reflected its goal of providing the best surgical care possible.
Marketing – Compassionate Perfectionists Campaign
We started by cleaning up their logo to make it more legible, then strategically placed print ads in periodicals and programs published by the Eugene Symphony, Eugene Ballet, Lane County Medical Society and Eugene Magazine, publications that reach their target audiences – referring providers and potential patients. We shot dynamic photos and used a line coined by the surgeons, “Compassionate Perfectionists, Committed to Patient Care,” to convey what sets them apart. To spotlight their bright new surgeons, we created focused ads that draw attention to their talents.
In addition to print ads, we created a tri-fold brochure that provides an overview of the practice with interchangeable bio cards and an insert, highlighting the surgeons and their specialties, that can be handed to patients or referring providers. We are now in the process of creating outcome report cards for the brochure that feature specialized care teams and patient outcomes.
This dynamic team needed a new, responsive website – one that would be easy to navigate and adequately establish them as the best in their field. We incorporated a news page into the website, using a blog format for searchability, that keeps people abreast of their community contributions, worldwide efforts, new additions and mentions in the news.
To lessen the anxiety felt by new patients, we created a video about the breast team that illustrates their continuum of care, which features a radiologist, pathologist, surgeon and medical and radiation oncologists who explain every step of the patient experience.
In addition to creating a news page on their website, we work to communicate the many ways these surgeons are making contributions in their field and in the community. Read about Dr. Travis Littman and his 20 under 40 Award.