Market of Choice
Marketing, Digital, Communications
We are consultants and advisors to the Market of Choice in-house marketing team, helping them develop their marketing campaigns, advertising, website, social media, public relations and more. It’s a symbiotic relationship that’s based on trust, talent and shared vision. Our president has worked with Market of Choice for more than 13 years, and several of our team members for more than nine years.
We provide services for Market of Choice daily, coordinating and copywriting their two-week circular and weekly ads that are inserted and published in newspapers where Market of Choice’s ten stores are located, including Ashland, Bend, Eugene, Corvallis, Portland and West Linn. We manage the media buys for newspaper, magazine and radio, as well as outdoor media.
Members of our team planned, organized and wrote content for Market of Choice’s award-winning website, for which we are in the planning stages of updating. In addition to maintaining the website, we manage their online presence – blogs, Facebook and Twitter – to further their brand and nurture customer loyalty. Most recently, we’ve worked with Market of Choice on their online ads, both search and display, with results that are above industry standards.
We work closely with selected nonprofits to help facilitate and promote Market of Choice’s community giving efforts, which is reflected in this video, featuring CEO Rick Wright and Debbie Wright that speaks to their heartfelt endeavors. We’ve also written and placed advertorials in community magazines that get neighbors excited about the new stores opening.
Other examples of our public relations work include:
Oregon Business: Market of Choice is on a tear
Beaverton Valley Times: New Market of Choice grocery store now open in Cedar Mill
Cascade Business News: Market of Choice readies for opening
The Register-Guard: Market of Choice ready to open Bend store
Bend Bulletin: Market of Choice to open in Bend by June
The Register-Guard: Choice compost
The Source Weekly: Beer Fans’ New Market of Choice
New Store Openings
Vision, innovation and brand loyalty have made it possible for Market of Choice to expand into new markets during our tenure. Most recently, the company opened a store in Bend and plans to open a store in NE Portland in 2017. Before each store opening, we work with the company’s in-house team to build anticipation and execute a marketing strategy, based on our surveys and research.
For each store opening, we provide planning, media buying, copywriting, public relations, social media and website management services. We also work with schools, neighborhood organizations and nonprofits, such as the Oregon Food Bank, to establish long-lasting relationships that further Market of Choice’s brand loyalty and make a real difference in those communities. When the Cedar Mill store opened, we also produced a video that could be used for both promotional purposes and human resources training.
Services provided: advertising, analytics, blogs, consulting, direct mail, email, events, media relations, mobile, pay-per-click, planning/strategy, publicity, research, search engine optimization, social media, sponsorships, photography, websites, writing/editing.