InnSight Hotel Management Group
This well-respected hotel management company is built on the principal of Areté, a Greek term used to describe excellence and the tireless pursuit of one’s full potential. For decades, InnSight Hotel Management Group has delivered highly effective hotel development and management services throughout the Northwest, and Areté is the touchstone of the company. When they came to us, they wanted a wall graphic for the entrance of their corporate headquarters that conveyed their culture, which they were struggling to articulate visually. We asked questions, we listened, and we learned what makes them unique. Then we got to work. We created mood boards and facilitated a group discussion among managers to distill the company’s culture into an engaging design that depicts who they are and the service they provide.
Service provided: graphic design.