WE VALUE A COLLABORATIVE PROCESS
- We’re value-driven. We do what’s right and improve our community through our work.
- We’re people-people. We develop long-term, collaborative, mutually beneficial relationships.
- We’re you-focused. We show up, follow through and strive to be the best part of your day.
We dig deep and get to know you, your audience, and what you want to accomplish. You’ll get to know us, too!
Research, strategy and brand positioning serve as the foundation for establishing a budget, tactics and timelines.
This is when things start to get exciting. We come up with ideas and create concepts that capture interest and compel people to act. This step starts with a creative brief, to ensure we’re on the same page, and ends with a winning concept.
At this stage, it’s full steam ahead as our photo, video, design and writing professionals turn the concept into reality.
This could be branding (logo, tagline, messaging, guidelines), digital advertising (website, videos, blogs, emails, social, ads), traditional advertising (direct mail, print, broadcast, outdoor) or public relations (media relations, events) or a combination.
We quantify our efforts and continue working to maximize results.
We are active learners in identifying and minimizing bias. We apply an equity lens to all our work. We regularly work through and recommend solutions to our clients who are also grappling with these topics. We learn as much from them as they do from us, maybe more. One of our biggest lessons is that actions matter more than words. It’s important to say what you believe. It’s better to demonstrate it.
We will always do what’s in your best interest. We promise to be responsive, transparent and kind.