How is it that three online applications use a monkey in their name and logo?
I don’t know, but they certainly make it easy to whip out professional-looking materials, sometimes in a matter of minutes. If you are unfamiliar with these sites, let me introduce you to PicMonkey, MailChimp and SurveyMonkey. Continue Reading…
Over the past few years, you may have read about the abundance of companies making mistakes on social media. (For two of my “favorites” go here and here.) These cases occurred because someone who had oversight of social media posted something inappropriate from a company account. And you know, within no time, it’s going to be called out. Continue Reading…
Hootsuite allows you to monitor conversations about your brand and schedule content. At first glance, it can be intimidating and confusing. But with a basic review of its tools, you can use Hootsuite as a great, low-cost addition to social media monitors. It can be used for Twitter, Facebook and Google+, but we mostly use it for Twitter. Continue Reading…
Doing great work day in and day out isn’t enough. Building and maintaining relationships with donors, volunteers, advocates and employees takes regular care and attention. Continue Reading…
Social media is, first and foremost, social. But among the hardest things to get right for a brand on social media is finding a human voice that connects to people. That should be easy, right? It’s just people talking to people, right?
As plenty of examples show, apparently not.
Digital and social media channels allow organizations to be incredibly innovative, clever, “human” — and stupid. We saw plenty of all of the above in 2013. Here’s my take on some of the best and worst moments.
Facebook pages for businesses and organizations operate very differently than personal accounts. There are many more features, and one of the more convenient ones is scheduling posts for future dates.
You can save a lot of time by picking a day each week to create posts for the upcoming week to 10 days. This is particularly helpful for special events or holidays, so you won’t be caught in a last-minute frenzy to post a reminder to your followers.
Scheduling a post is a simple process. Let’s walk through it:
There’s a social network for everything. LinkedIn is definitely the “suit and tie” network. It’s the place for professional interaction.
This year, LinkedIn celebrated its 10th anniversary with 200 million users.
From networking to cultivating business connections to vetting job candidates and business referrals, LinkedIn serves as an important network for professionals. Whether you’re the buyer or the seller, it’s important to keep your information up-to-date.
Continue Reading…
Reading, discussing and sharing the social media crisis du jour is the social media manager’s water cooler talk.
“Tsk. tsk. We would never do that!” or “Wow! That would never happen to us.”
Continue Reading…
