Kurt Booker

AdWords

AdWords: Easy to learn, challenging to master

Turell Group is one of only four Google Partners in Eugene, Oregon, with a certification in AdWords. We have managed successful campaigns for Willamette Valley Cancer Institute, Market of Choice, Oregon Allergy Associates and others. As Google currently commands 62% of the global search engine market share (desktop) and 92% (mobile/tablet), it’s an ideal platform for getting your online content out front and visible to prospective clients. Continue Reading…

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Kurt’s 2nd Annual Smoothie Diet

I started a smoothie diet again this week. Last year, this diet helped me lose 17 pounds in less than two months, but the enticing downtown food carts and restaurants near the Turell Group office have helped me gain a bit of it back. Later this year, I’m going on a cruise to southeast Asia, and I not only want to be in good health and full of vim and vigor, but to fit nicely into my tuxedo for formal nights on the ship.

I got the idea for the smoothie diet from BioTrust, maker of my favorite protein powder. The gist is I drink a low-carb, high-protein smoothie twice during the day, and in the evening, eat a sensible dinner of protein and veggies. I’ll do this every day for no longer than one month. Continue Reading…

Junk mail

Email aliases help control spam

For those who own or manage a domain name and use it for email, think about using forwarders. A forwarder is an email alias that will pass email to another address of your choosing. For example, I sometimes use this email address — siteadmin@turellgroup.com — to forward email to my real address, which I would rather not display here.

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How to detect junk emails

I want to share a tactic I use to figure out if an email is legitimate or not. I hover my cursor over the links in an email, which brings up the full pathway of where the email is going. In the screenshot above, you can’t see my cursor, but it is hovering over the Play button. The red arrow I drew here points to the link that displays after a second or two. Most email clients do this.

That URL doesn’t seem legitimate to me, so junk it must be. And I didn’t even have to click the link to find out.

MCcollage

Responsive design explained

Several years ago, A List Apart posted an article titled “Responsive Web Design.”  It was an immediate hit among Web developers, describing how we could use existing technology to build websites that worked well on any size monitor or device. Since then, responsive design has revolutionized the industry, as few new sites are built without employing responsiveness.
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A passion for web development

I have been developing websites since 1995 — almost half my life — and I’m very pleased to be doing it on behalf of the Turell Group and its clients.  Sites I have built or managed range from the smallest of personal to the largest of corporate e-commerce.  I have worked on close to a hundred sites here in Eugene/Lane County, and I enjoy the fact that I cannot travel anywhere in the area without passing by a business whose site I have helped build.  I cherish them all.
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