Graphic design is a language all its own. To be understood and heard by your designers, it’s best to speak their language. In part one of this series, we shared a glossary of some useful terms when working on design projects. Add these to the list: Continue Reading…
Graphic design is a language all its own. To be understood and heard by your designers, best to speak their language. It gets things done! In the first of this two-part series, we give you a glossary of the most useful terms when working on design projects.
Continue Reading…
Disclaimer: It’s hard to evaluate a logo re-design without looking at all the parameters and research behind it. But a weekend DIY project is not time enough to create a new logo for a $10 billion company.
Continue Reading…
I know my fellow die hard Ducks fans (and everyone in this office) may not acknowledge the fact that there’s another university in this state, but check out the OSU athletics rebranding effort. I’m liking a lot about this modernized visual direction.
It’s a great brand evolution without abandoning a strong tradition and a faithful fan base. When re-designing a logo it’s vital to focus on what the key brand strengths are and highlight them in a way that is relevant today, but will also have longevity. Also liking that copper highlight color! Maybe this new fierce-looking and forward-moving Beaver icon can help give bite into the future direction of a solid sports program. As a fan of fresh design, I might have to pick up one of these sweet new jerseys to wear around the office on Fridays.
